The Promo Van started as a brand activation tool but then underwent a reboot. The reboot was essential as for my personal change to succeed, the van needed to align with what keeps me sane and at peace. The van is now a life unearthing vehicle. Wait what? Rich call, hey? What I mean by this is to truly find yourself, you need to learn about yourself and there’s no better way to do so than to hit the road.
Social structures have led us to chase the conventional dream. And in chasing we have become mighty competitive, maybe not directly but indirectly. We strive to be the best and have the best but in doing so do we unconsciously neglect/sacrifice the other things in life that truly brings us joy? Because when we have joy, we are more forgiving and compassionate. However, best is subjective. What is best for me may not be best for you, and yet when something is priced high, it’s deemed best. But is it really?
To some I might not appear to be a hard worker when I folic around in my van but I am an efficient and effective worker. I get sh*t done and I do so by being human.
So what does this all mean? It means you can now rent The Promo Van and take it on the road trip you didn’t realise you’ve been needing or longing. By the end of your trip, hopefully you’ll be able to answer wholeheartedly the questions, what truly brings you joy? What did you long or miss?
And should you desire a vinyl sticker to slap on the van (for slight personal branding ;)) that can be easily arranged. You are your brand. Be proud and own it.